Inspire
Quality
Performance
PRESS
We’re not subtle. We love to be noticed. Curious to see what we’ve been up to and what people in the know are saying about us? Read some of our latest coverage to get a taste of what we’ve been doing.
#GAD RETURNS STRONG IN 2024
Today announced the return of a strategic brand initiative. The relaunch is accompanied by a multi-channel advertising campaign that demonstrates “The Power of Inspired Quality Performance,” a new tagline which underscores the agency’s mission: to formulate creative ideas and provide services that are tailored towards our client’s best interest.
“Brand awareness holds immense significance for GAD, serving as a beacon for our clients. This initiative represents a contemporary brand evolution, harmonizing our short history with the dynamic outlook that propels us forward,” said Mohapi Mokeretla, Director of GAD. “As a heritage brand with a futuristic aim, we set out on a journey of engagement, gathering insights from our valued employees, advisors, and a diverse spectrum of institutional and wealth management clients,” he added.
MITIGATING TOWNSHIP BIZ CHALLENGES
A lack of networks can isolate entrepreneurs and limit their growth potential. Formalisation and Systems: Operating informally without proper business structures, licenses, and systems can lead to legal and operational issues. A lack of formalization can also hinder access to funding and markets.
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The recent State of the Nation address highlighted the significant role that the Township market is playing in creating job opportunities in Africa. This is a testament to the resilience and entrepreneurial spirit of the Township community. As such, brands need to start analysing their advertising strategies around the growth of the Township market, as the largest consumer database in Africa.
DARING TO DO IT DIFFERENTLY
Daring to be different requires courage. The type of courage that recognizes the value from investing in what makes you unique and is backed with consistent action.
Or course that is the hurdle. Mentally we shake our heads in agreement with the last statement, but how many of us actually live it? Startup entrepreneurs are not a special breed that is immune to failure. Our thinking, our mindset, that inner game of business is where most startup entrepreneurs veer off the path of mediocrity. We do not think like other people in business.
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Being willing to stand by your convictions is a lonely role. But this role is what elicits major transformations. Those who dare to be different are alone.
Why would anyone want to dare to be different if they are alone? Motivation comes in many forms. What if we focused on ways to reward instead of punish those who dare to be different?